In what is likely to become a public relations disaster for the company and possibly for the Las Vegas Strip as a whole, MGM Resorts International announced yesterday that it will start charging for parking this spring at its major resorts.
Resorts near MGM properties, including the Tropicana, Paris and Bally's and Caesars Palace, will probably have to start charging as a defensive move. If that happens, it will likely create a tipping point, and free parking on the Strip will be gone.
In a way it is suprising that this idea hasn't been attempted before as casino executives have tried, with a great deal of success, to wring profits out of operations that traditionally supported their casinos, such as restaurants, hotels and nightclubs.
And it's not unreasonable that people who come to, say, the Bellagio just to eye the fountain show and the conservatory should pay something, especially if their vehicles are occupying spaces that could be used by gamblers or diners or nightclub patrons. Further, it appears that MGM will allow some customers to park for free.
Still, this does not seem to be a good idea. Americans have an entitlement mentality about free parking, especially at places where they're expected to spend their money, such as shopping malls -- and casinos. But in Vegas, it's more than that. Many people drive to the city -- half of all visitors come from California -- and often are here for only a few days. They have their cars here anyway, and free parking helps them make the most of their time and money.
MGM also announced that it's going to build a new parking garage at the Excalibur, to serve the new sports arena, the adjacent park and commercial area, and the theater at the Monte Carlo. These are the kinds of attractions at which customers in other cities are used to paying for parking. It might have made sense and been widely accepted if MGM had limited parking fees to just this facility.
But MGM says it will charge for parking at all its Strip properties, except for self-parking at Circus Circus, where it will charge for valet parking. (Assuming customers will not want to tip as much, or at all, when they're paying a parking fee, this looks like an attempt by the company to steal from its valet parking employees.) It justifies these fees by promising improvements in parking facilities, incluing technology that will allow customers to check on availablity of spaces before they arrive and that will guide them to open spots.
Given the choice of this technology, and even enhanced lighting and signage (also promised), or free parking, I think I'd take ... let me think ... the free parking! In an online poll in the Review-Journal today 70 percent of respondents said they'd no longer go to the Strip if they had to pay for parking. (This is not a scientific poll.) But people don't like "resort fees" either, and the casino industry continues to get away with those.
If this parking policy sticks, I think the beneficiaries will be the big outlying casinos, from Sam's Town to the Golden Nugget to Red Rock Resort, I just got back from a trip on Southwest Airlines, and its magazine had an add for Station Casinos with a headline like "Strip blackjack pays 6 to 5. Our blackjack pays 3 to 2." Free parking will be another advantage they can advertise.
As someone who is part of the Vegas economy, it bothers me that one of the leading companies in the leading industry doesn't seem more concerned about ticking off customers, who enjoy more options for their gaming and entertainment dollars in other regions than ever before. Gaming is having trouble attracting younger patrons, and this policy is likely to keep some new customers out of the casinos because free parking apparently will have to be earned over tine through the players club.
My prediction is that MGM's newly announced policy won't stick, at least not without major modifications.
Showing posts with label Station Casinos. Show all posts
Showing posts with label Station Casinos. Show all posts
Saturday, January 16, 2016
Saturday, December 12, 2015
A false economy
If Las Vegas were a country, video poker would be the national pasttime. Many people play, but few know much about pay tables and strategy. I used to wonder how these "ploppies" managed to stay in the game.
Over the years I've come to the unscientific conclusion that most do it by playing for small stakes. They think that, by doing so, they are minimizing their costs (losses). But in many cases it's like always buying the smallest box of laundry detergent rather than the economy size, You pay less in the short run, but a lot more in the long run.
Actually, with video poker, it can be worse than that. The difference can be between losing money and making money.
A case in point: The Station Casinos and Fiestas all have machines labeled "up to 99.8 percent payback." These machines carry a variety of games at denominations ranging from nickels to dollars.
The key words in the labeling are "up to." Most of the games pay back less than 99.8 percent, and the lowest denomination games in particular. This makes sense because the casino wants to make a certain amount of money off each machine, and to accomplish that it has to take a larger percentage when a player is putting less money through.
I was playing "not so ugly" deuces on one of these machines yesterday, when the Stations were giving six times points on video poker. The game pays back just over 99.7 percent. With the point multiplier, it paid back 100.3 percent. I was playing for dollars.
The man next to me was playing for nickels. But the version of deuces wild he was playing was very ugly -- "Colorado deuces," which pays back 96.77 percent. At least he was playing maximum coin, which for this game was 10 coins. Had he been playing fewer coins, the return would have been even less.
He appeared to be playing at a moderate pace; let's assume 700 hands an hour. At 50 cents a hand, he was putting $350 an hour through the machine. Let's further assume, probably unrealistically, that he was playing near perfect strategy and was achieving a long-term return of 96.7 percent. (The reason it's unlikely he was playing this well is that Colorado deuces is a game nobody serious about video poker would play, let alone study and practice.)
If he was getting back 96.7 percent of his money, the house was getting the rest -- 3.3 percent. That comes to $11.55 an hour. By contrast, I was playing $5 a hand (max coin of five). Assuming the same speed of play, I was putting $3,500 through the machine. But the house was getting only 0.3 percent -- or $10.50 cents an hour! The dollar game is actually cheaper than the nickel game!
But wait, there's more. As noted, we were both earning points at the rate of 0.6 percent. That gave the nickel player $2.10 an hour, cutting his loss to $9.45 an hour. On my $3,500, the points added $21, giving me a profit of $10.50. (I actually play a bit faster than the rate in this example and therefore earn more.)
Although in this case playing for dollars is obviously better than playing for nickels, you need more money to survive the larger swings of the dollar game. I wouldn't recommend that a nickel player switch to dollars because of the larger bankroll required. But many nickel players would be comfortable moving up to the quarter deuces game on the "up to 99.8 percent payback" machines.
But even for nickels, there are much better options at Station properties and some other casinos in Las Vegas. Stations has machines with 100 percent payback games, including games for nickels. The deuces game on these machines is full pay deuces wild, which pays back 100.76 percent with optimum play. These machines are not eligible for point multipliers and points accrue at a much lower rate than on the 99.8 percent machines, but who cares? With the full pay deuces you're making money rather than losing money.
Over the years I've come to the unscientific conclusion that most do it by playing for small stakes. They think that, by doing so, they are minimizing their costs (losses). But in many cases it's like always buying the smallest box of laundry detergent rather than the economy size, You pay less in the short run, but a lot more in the long run.
Actually, with video poker, it can be worse than that. The difference can be between losing money and making money.
A case in point: The Station Casinos and Fiestas all have machines labeled "up to 99.8 percent payback." These machines carry a variety of games at denominations ranging from nickels to dollars.
The key words in the labeling are "up to." Most of the games pay back less than 99.8 percent, and the lowest denomination games in particular. This makes sense because the casino wants to make a certain amount of money off each machine, and to accomplish that it has to take a larger percentage when a player is putting less money through.
I was playing "not so ugly" deuces on one of these machines yesterday, when the Stations were giving six times points on video poker. The game pays back just over 99.7 percent. With the point multiplier, it paid back 100.3 percent. I was playing for dollars.
The man next to me was playing for nickels. But the version of deuces wild he was playing was very ugly -- "Colorado deuces," which pays back 96.77 percent. At least he was playing maximum coin, which for this game was 10 coins. Had he been playing fewer coins, the return would have been even less.
He appeared to be playing at a moderate pace; let's assume 700 hands an hour. At 50 cents a hand, he was putting $350 an hour through the machine. Let's further assume, probably unrealistically, that he was playing near perfect strategy and was achieving a long-term return of 96.7 percent. (The reason it's unlikely he was playing this well is that Colorado deuces is a game nobody serious about video poker would play, let alone study and practice.)
If he was getting back 96.7 percent of his money, the house was getting the rest -- 3.3 percent. That comes to $11.55 an hour. By contrast, I was playing $5 a hand (max coin of five). Assuming the same speed of play, I was putting $3,500 through the machine. But the house was getting only 0.3 percent -- or $10.50 cents an hour! The dollar game is actually cheaper than the nickel game!
But wait, there's more. As noted, we were both earning points at the rate of 0.6 percent. That gave the nickel player $2.10 an hour, cutting his loss to $9.45 an hour. On my $3,500, the points added $21, giving me a profit of $10.50. (I actually play a bit faster than the rate in this example and therefore earn more.)
Although in this case playing for dollars is obviously better than playing for nickels, you need more money to survive the larger swings of the dollar game. I wouldn't recommend that a nickel player switch to dollars because of the larger bankroll required. But many nickel players would be comfortable moving up to the quarter deuces game on the "up to 99.8 percent payback" machines.
But even for nickels, there are much better options at Station properties and some other casinos in Las Vegas. Stations has machines with 100 percent payback games, including games for nickels. The deuces game on these machines is full pay deuces wild, which pays back 100.76 percent with optimum play. These machines are not eligible for point multipliers and points accrue at a much lower rate than on the 99.8 percent machines, but who cares? With the full pay deuces you're making money rather than losing money.
Sunday, November 22, 2015
Multiplier madness
Thanksgiving is approaching, and many casinos are offering point multipliers for play on the holiday, meaning it will be a very long workday for me.
Point multipliers are one of the most common casino promotions. They can be quite valuable for both the casino and for players who know how to take advantage of them.
To understand point multipliers, you first have to know what points are, and that isn't as easy as it might seem. Basically, points are a form of reward for play given by casinos. But what they can be used for and how they are earned vary considerably among casinos.
What follows is a look at the Station Casinos point system, which is very similar to the Boyd Gaming casinos system. These are the to major chains of locals casinos in the Las Vegas area.
At Station properties, which include the Fiesta and Wildfire properties, points are earned (technically) at a rate of one per dollar of coin in on most machines. I say technically because all players are entitled to three times points all the time. Chairman, president and platinum players get this multiplier automatically; gold and preferred players must swipe their player card at a kiosk to activate it. Points on 100 percent payback games are earned at a rate of $1 coin in per point. These games are inelgible for multipliers.
Points may be redeemed at a rate of 1,000 per dollar for comps, free play or cash. Players get a discount at the buffet when paying with points of up to 50 percent, depending on card level.
The video poker game I usually play at Station and Fiesta properties is "not so ugly" deuces wild, which pays back 99.7 percent. This game is basically break even with the usual three times points, which add 0.3 percent to the return.
Stations offers various point multipliers besides the every day three times. Some are available to anyone who shows up and swipes a player card; others are for invited guests only. Some are "mystery multipliers," the value of which is revealed when the the player's card is swiped at a kiosk.
In my experience, these multipliers range from four times to six times points on video poker. "Public" multipliers on reel slots range up to 10 times. I don't know what multipliers reel slot players get from their mailers, but I wouldn't be surpised if someone who plays penny slots exclusively were to get more than 10 times points. These games hold at least 10 percent of money played through, and 10 times points at Stations is worth 1 percent.
Any multiplier above the everyday three times must be activated at a kiosk. The multiplier is based on a 0.1 base, not on 0.3. So a six times multiplier is worth 0.6 percent. This makes the not so ugly deuces worth 100.3 percent instead of the usual 100 percent even.
What this is worth is dollars depends on the denomination you play and on how fast you play. Let's say you play dollars (the highest denomination of this game at Stations properties) at max coin, meaning you're betting $5 a hand. Let's further assume you play a fast 800 hands an hour, meaning you put through $4,000. Multiplying this amount by 100.3 shows that you're earning $12 an hour from this play, not counting other benefits the casino may give you, such as future free play in a mailer, gifts, food coupons, drawing entries, etc.
One good thing about Station multipliers is that there is no limit on the amount of points you can earn. The Boyd casinos, Station's main competitor, offers higher multipliers (as much as 50 times on reel slots and 30 times on video poker), but with limits. At Boyd downtown properties (the California, Fremont and Main Street Station) the limit is usually 100,000 total points, with the multiplier. At Boyd's Coast Casinos (the Gold Coast, Suncoast, Orleans and Sam's Town), the limit is usually 10,000 base points multiplied.
But the good news is that some of these properties offer games that can be positive with multipliers at much higher denominations than Stations, including not so ugly deuces at up to $5 at the Fremont and full pay jacks or better (99.5 percent payback) at up to $5 at the California, Gold Coast and Sam's Town.
At some other locals casinos, including the M, South Point and Silverton, base points are worth 0.3 percent. At these casinos, two times points is equal in value to six times points at Station and Boyd properties. South Point doesn't offer point multipliers very often, but when it does, there is no limit on points earned and there are some good games, including $2 not so ugly deuces, to earn them on. Tbe M offers very frequent multipliers of two times on video poker and, in my experience, 12 times on reels. The problem here is that the games are tight, the best return before points being 99.4 percent on Ace$ bonus poker. Silverton has not offered multipliers on video poker for some time but goes to at least 10 times on reels.
These casinos' point systems are all similar in that points can be used for cash back, free play or comps. In some other systems, points can be used only for cash back or free play, and comps are earned separately from points. Such systems are used by several downtown Las Vegas casinos, including the Golden Nugget, D and Four Queens. Also at these casinos, points are generally earned at a rate of one per $10 of coin in and redeemed at a rate of 100 points per dollar, for a rate of 0.1 percent.
Before taking up a casino's offer of a point multiplier, it's a good idea to read the fine print in your mailer or at the players club. Write down your points balance before you start playing, and the number of base points earned. Then check on the machine or a kiosk or at the players club to make sure you got the proper multiplier.
A final word of advice: Some casinos, including South Point, do not look kindly at those who play only on point muliplier days. Over the years, some who made that mistake at South Point found when they returned that their player card no longer worked.
Point multipliers are one of the most common casino promotions. They can be quite valuable for both the casino and for players who know how to take advantage of them.
To understand point multipliers, you first have to know what points are, and that isn't as easy as it might seem. Basically, points are a form of reward for play given by casinos. But what they can be used for and how they are earned vary considerably among casinos.
What follows is a look at the Station Casinos point system, which is very similar to the Boyd Gaming casinos system. These are the to major chains of locals casinos in the Las Vegas area.
At Station properties, which include the Fiesta and Wildfire properties, points are earned (technically) at a rate of one per dollar of coin in on most machines. I say technically because all players are entitled to three times points all the time. Chairman, president and platinum players get this multiplier automatically; gold and preferred players must swipe their player card at a kiosk to activate it. Points on 100 percent payback games are earned at a rate of $1 coin in per point. These games are inelgible for multipliers.
Points may be redeemed at a rate of 1,000 per dollar for comps, free play or cash. Players get a discount at the buffet when paying with points of up to 50 percent, depending on card level.
The video poker game I usually play at Station and Fiesta properties is "not so ugly" deuces wild, which pays back 99.7 percent. This game is basically break even with the usual three times points, which add 0.3 percent to the return.
Stations offers various point multipliers besides the every day three times. Some are available to anyone who shows up and swipes a player card; others are for invited guests only. Some are "mystery multipliers," the value of which is revealed when the the player's card is swiped at a kiosk.
In my experience, these multipliers range from four times to six times points on video poker. "Public" multipliers on reel slots range up to 10 times. I don't know what multipliers reel slot players get from their mailers, but I wouldn't be surpised if someone who plays penny slots exclusively were to get more than 10 times points. These games hold at least 10 percent of money played through, and 10 times points at Stations is worth 1 percent.
Any multiplier above the everyday three times must be activated at a kiosk. The multiplier is based on a 0.1 base, not on 0.3. So a six times multiplier is worth 0.6 percent. This makes the not so ugly deuces worth 100.3 percent instead of the usual 100 percent even.
What this is worth is dollars depends on the denomination you play and on how fast you play. Let's say you play dollars (the highest denomination of this game at Stations properties) at max coin, meaning you're betting $5 a hand. Let's further assume you play a fast 800 hands an hour, meaning you put through $4,000. Multiplying this amount by 100.3 shows that you're earning $12 an hour from this play, not counting other benefits the casino may give you, such as future free play in a mailer, gifts, food coupons, drawing entries, etc.
One good thing about Station multipliers is that there is no limit on the amount of points you can earn. The Boyd casinos, Station's main competitor, offers higher multipliers (as much as 50 times on reel slots and 30 times on video poker), but with limits. At Boyd downtown properties (the California, Fremont and Main Street Station) the limit is usually 100,000 total points, with the multiplier. At Boyd's Coast Casinos (the Gold Coast, Suncoast, Orleans and Sam's Town), the limit is usually 10,000 base points multiplied.
But the good news is that some of these properties offer games that can be positive with multipliers at much higher denominations than Stations, including not so ugly deuces at up to $5 at the Fremont and full pay jacks or better (99.5 percent payback) at up to $5 at the California, Gold Coast and Sam's Town.
At some other locals casinos, including the M, South Point and Silverton, base points are worth 0.3 percent. At these casinos, two times points is equal in value to six times points at Station and Boyd properties. South Point doesn't offer point multipliers very often, but when it does, there is no limit on points earned and there are some good games, including $2 not so ugly deuces, to earn them on. Tbe M offers very frequent multipliers of two times on video poker and, in my experience, 12 times on reels. The problem here is that the games are tight, the best return before points being 99.4 percent on Ace$ bonus poker. Silverton has not offered multipliers on video poker for some time but goes to at least 10 times on reels.
These casinos' point systems are all similar in that points can be used for cash back, free play or comps. In some other systems, points can be used only for cash back or free play, and comps are earned separately from points. Such systems are used by several downtown Las Vegas casinos, including the Golden Nugget, D and Four Queens. Also at these casinos, points are generally earned at a rate of one per $10 of coin in and redeemed at a rate of 100 points per dollar, for a rate of 0.1 percent.
Before taking up a casino's offer of a point multiplier, it's a good idea to read the fine print in your mailer or at the players club. Write down your points balance before you start playing, and the number of base points earned. Then check on the machine or a kiosk or at the players club to make sure you got the proper multiplier.
A final word of advice: Some casinos, including South Point, do not look kindly at those who play only on point muliplier days. Over the years, some who made that mistake at South Point found when they returned that their player card no longer worked.
Friday, June 26, 2015
A hint of desperation
It's been very hot in Las Vegas lately -- today's high, 112 degrees -- and maybe that's resulted in fewer people going out to gamble. Whatever the reason, several casinos have taken unusual steps recently to lure players in.
It's been a long time since the Palms has offered point multipliers. Instead, it allows players to earn gift cards with weekday play at a rate of 0.2 percent on video poker. That's almost equal to the point value of 0.25 percent. But the other day I got an e-mail from the Palms offering double points yesterday, a day on which play also counted toward gift cards, bringing the total value offered to 0.7 percent. The best game on which the multiplier could be earned was 16/10 "not-so-ugly" deuces, with a maximum payback of 99.73, making for a 100.4+ percent play. (On top of that, I had an American Casino Guide coupon for $50 in free play after earning 15,000 points in one day, adding 0.33 percent.) I was worried so many people would come to the Palms for the point multiplier that all the "good" machines would be taken, but that proved not to be a problem.
When I checked my e-mail last night, there was an offer for $15 in free play today or tomorrow from Station Casinos. Stations has rarely if ever made such an offer by e-mail. This offer and the Palms point multiplier seem to me to be attempts to boost coin-in totals before the end of the month, indicating that play to this point has not been up to expectations.
Another indication of desperation: A few weeks ago, the SLS, the north Strip casino that had been the Sahara, offered 10 times points on video poker. My spouse and I both went in and lost a lot of money. The other day, a host called and offered her a 5 percent rebate in free play of her loss that day. Brilliant woman that she is, she asked the host to check on my play that day to see I could get a rebate as well. Sure enough, the host called back and said I could get $150 in addition to the $350 offered my spouse.
While I was at the SLS the day of our big losses, I chatted with a host I recognized from the now-closed Riviera. She admitted the property was struggling, and was trying to attract locals. Ever helpful, I offered some free advice.
First, I will say that it's hard to attract locals to the Strip on a regular basis because of traffic and parking concerns. For those lacking comps, the restaurants and other amenities on the Strip are much more expensive than in the locals casinos or downtown. The machines, both reel slots and video poker, are generally tighter, and table game minimums are higher. To a degree this is necessary because of the higher costs of operating on the Strip.
In some respects, SLS, away from the center of the Strip, is relatively well positioned to draw locals. It's near I-15's Sahara Avenue exit and has lots of convenient garage parking, which can be entered from either the Las Vegas Boulevard or Paradise Avenue sides of the building. But the big challenge facing the SLS and other Strip and downtown properties trying to draw locals is this: What can I offer to make it worthwhile for people to drive past the Red Rock Resort, Green Valley Ranch or other major locals casinos to come to my property?
I pointed out to the host from the Riviera that the SLS's video poker pay tables are not competitive with those at the locals casinos and that when the SLS was the Sahara, it had a section called Locals Lane that featured better video poker as well as reel slots. (There was no requirement that you had to be a local to play in Locals Lane; it was open to everyone.) Bringing back Locals Lane or something like it would indicate that the SLS is willing to do something special to win their business.
Something the SLS has been doing and should build on is holding tournaments. The locals casinos don't offer many tournaments of any significant value. When what is now the Westgate was the Las Vegas Hilton, it offered monthly tournaments geared most to locals as well as larger tournaments that were open to qualifying locals. These tournaments helped build a loyal group of local customers, many of whom formed friendships not only with one another but also with casino employees. (The casino business, though largely taken over by numbers crunchers, also still is -- or should be -- a relationship business.)
Another thing the SLS might try to do is market itself as the place for locals' friends and family members to stay on the Strip. Offering locals free room nights that can be used by visitors might bring in new out-of-town customers who could be marketed to separately. The SLS is an attractive property, catering to the sensibilities of younger people. To this crowd, the resort's location away from the center of the Strip may be a disadvantage, but one that could be at least partially overcome by cooperative marketing with the Las Vegas Monorail, which stops at the property. Possibility: a free Monorail pass with every stay of more than a specified number of nights.
One thing the SLS has been doing that I don't think is likely to be effective is blitzing locals with gift offers. Although gifts have been very effective at locals casinos in getting people through the doors, I doubt they will be as good at a casino that most customers have to travel a considerable distance and/or go out of their way to reach. And then there's still the problem of getting people to play once you've gotten them in the door. If I were in management at SLS, I would consider redirecting the gift budget to dining offers. This would be in line with the overall marketing of the resort as a "foodie" destination. One thing I might to for locals is offer a discount for walking in that could be upgraded to a free meal with a certain amount of play.
Finally, Boyd Gaming has expanded its Wednesday "Young at Heart" program from the Coast locals casinos to its downtown properties, the Fremont, California and Main Street Station. This month there have been separate "Young at Heart" point multipliers -- up to 30 times points on video poker with a maximum of 100,000 multiplied points -- during the day and from 7 p.m. to midnight, as well as drawing, buffet offers and dining credits.
I think its smart for Boyd to market its downtown casinos to locals. Boyd's Coast chain has about half as many properties at Stations, its major competitor in the locals market. Two Coast properties, the Orleans and Gold Coast, are very close to each other. There is no Coast property in the northern part of the Las Vegas Valley, where Stations has Santa Fe Station, Texas Station and Fiesta Rancho.
But it's not going to be easy for Boyd to get middle-aged, middle-class residents of the outlying areas to come downtown. Panhandlers, drunken tourists, traffic hassles, parking restrictions and outdated properties are among the turn-offs. Attractive gaming offers are probably necessary but not sufficient to draw more locals. What's needed is an education effort that frankly addresses the reasons locals have for not wanting to go downtown and letting them know what Boyd has done to minimize the problems and why its worth making the trip despite the problems that can't be eliminated.
For example: The Fremont has no self-parking, only valet. Parking at other casinos along Fremont Street is no longer a good option for visitors to the Fremont who don't also want to play or eat at another casino. But, as my spouse found out only by asking, anyone with a Boyd sapphire or emerald players card can park all day for free at the California's garage, without the hassle of dealing with validation. Boyd needs to let locals know they can park downtown, in a covered garage, virtually hassle-free.
Although driving into and out of downtown is pretty easy, it's easy for those not familiar with the tangle of highways leading there to be intimidated. Any mailing aimed to get people downtown should provide maps and directions to the properties being marketed.
Of the three downtown Boyd casinos, one is right on the Fremont Street Experience and two are a short walk from it. I think this situation calls for some sophisticated marketing, especially to locals. I would try to get locals to think of one of the casinos -- Main Street Station is my choice -- as their "headquarters," with easy access to the others for those who want it as a bonus.
Main Street is the most attractive of the three properties and the farthest from the commotion of the FSE. It has a nice buffet and a brew pub, amenities that many locals should find attractive. It is connected by enclosed bridge to the Cal, where patrons can park all day in a covered garage (MSS also has its own huge surface parking lot, but that's not a competitive option for locals). The Cal itself has been established as a magnet for visitors from Hawaii, I believe its main attraction to locals would be as an annex to MSS, offering additional dining and shopping options.
The Fremont offers the most challenges in marketing to locals. As noted, it lacks self-parking. It's only a short walk from the Cal, but along unattractive streets lined by the backs of parking garages. Its main attractions are restaurants including a very popular Tony Roma's and its video poker, particularly NSU deuces at high denominations. Some locals will want to leave the MSS-Cal cocoon for the Fremont; others won't. The marketing for these properties should stress that you don't have to, but you can, and it's not difficult or dangerous to do so (maybe security escorts should be offered to those reluctant to take the walk).
Downtown attractions such as the Smith Center and Mob Museum might offer cross-marketing opportunities for Boyd, as well as additional reasons for people to come downtown.
Both the SLS and the Boyd downtown properties illustrate the need for marketers to assess the advantages and disadvantages of their properties in regard to each type of customer they hope to attract. They must also try to ascertain the reasons customers have for not coming to their properties, and do what they can to refute or at least mitigate these objections.
A final suggestion: In a still-struggling economy, most businesses -- especially those relying on discretionary spending -- compete by offering more value, not less. Since the economic crisis of 2008, many gaming companies have downgraded pay tables, tightening rules, cut comps and otherwise reduced customer value. Especially for casinos struggling to attract customers, maybe its time for a different approach.
It's been a long time since the Palms has offered point multipliers. Instead, it allows players to earn gift cards with weekday play at a rate of 0.2 percent on video poker. That's almost equal to the point value of 0.25 percent. But the other day I got an e-mail from the Palms offering double points yesterday, a day on which play also counted toward gift cards, bringing the total value offered to 0.7 percent. The best game on which the multiplier could be earned was 16/10 "not-so-ugly" deuces, with a maximum payback of 99.73, making for a 100.4+ percent play. (On top of that, I had an American Casino Guide coupon for $50 in free play after earning 15,000 points in one day, adding 0.33 percent.) I was worried so many people would come to the Palms for the point multiplier that all the "good" machines would be taken, but that proved not to be a problem.
When I checked my e-mail last night, there was an offer for $15 in free play today or tomorrow from Station Casinos. Stations has rarely if ever made such an offer by e-mail. This offer and the Palms point multiplier seem to me to be attempts to boost coin-in totals before the end of the month, indicating that play to this point has not been up to expectations.
Another indication of desperation: A few weeks ago, the SLS, the north Strip casino that had been the Sahara, offered 10 times points on video poker. My spouse and I both went in and lost a lot of money. The other day, a host called and offered her a 5 percent rebate in free play of her loss that day. Brilliant woman that she is, she asked the host to check on my play that day to see I could get a rebate as well. Sure enough, the host called back and said I could get $150 in addition to the $350 offered my spouse.
While I was at the SLS the day of our big losses, I chatted with a host I recognized from the now-closed Riviera. She admitted the property was struggling, and was trying to attract locals. Ever helpful, I offered some free advice.
First, I will say that it's hard to attract locals to the Strip on a regular basis because of traffic and parking concerns. For those lacking comps, the restaurants and other amenities on the Strip are much more expensive than in the locals casinos or downtown. The machines, both reel slots and video poker, are generally tighter, and table game minimums are higher. To a degree this is necessary because of the higher costs of operating on the Strip.
In some respects, SLS, away from the center of the Strip, is relatively well positioned to draw locals. It's near I-15's Sahara Avenue exit and has lots of convenient garage parking, which can be entered from either the Las Vegas Boulevard or Paradise Avenue sides of the building. But the big challenge facing the SLS and other Strip and downtown properties trying to draw locals is this: What can I offer to make it worthwhile for people to drive past the Red Rock Resort, Green Valley Ranch or other major locals casinos to come to my property?
I pointed out to the host from the Riviera that the SLS's video poker pay tables are not competitive with those at the locals casinos and that when the SLS was the Sahara, it had a section called Locals Lane that featured better video poker as well as reel slots. (There was no requirement that you had to be a local to play in Locals Lane; it was open to everyone.) Bringing back Locals Lane or something like it would indicate that the SLS is willing to do something special to win their business.
Something the SLS has been doing and should build on is holding tournaments. The locals casinos don't offer many tournaments of any significant value. When what is now the Westgate was the Las Vegas Hilton, it offered monthly tournaments geared most to locals as well as larger tournaments that were open to qualifying locals. These tournaments helped build a loyal group of local customers, many of whom formed friendships not only with one another but also with casino employees. (The casino business, though largely taken over by numbers crunchers, also still is -- or should be -- a relationship business.)
Another thing the SLS might try to do is market itself as the place for locals' friends and family members to stay on the Strip. Offering locals free room nights that can be used by visitors might bring in new out-of-town customers who could be marketed to separately. The SLS is an attractive property, catering to the sensibilities of younger people. To this crowd, the resort's location away from the center of the Strip may be a disadvantage, but one that could be at least partially overcome by cooperative marketing with the Las Vegas Monorail, which stops at the property. Possibility: a free Monorail pass with every stay of more than a specified number of nights.
One thing the SLS has been doing that I don't think is likely to be effective is blitzing locals with gift offers. Although gifts have been very effective at locals casinos in getting people through the doors, I doubt they will be as good at a casino that most customers have to travel a considerable distance and/or go out of their way to reach. And then there's still the problem of getting people to play once you've gotten them in the door. If I were in management at SLS, I would consider redirecting the gift budget to dining offers. This would be in line with the overall marketing of the resort as a "foodie" destination. One thing I might to for locals is offer a discount for walking in that could be upgraded to a free meal with a certain amount of play.
Finally, Boyd Gaming has expanded its Wednesday "Young at Heart" program from the Coast locals casinos to its downtown properties, the Fremont, California and Main Street Station. This month there have been separate "Young at Heart" point multipliers -- up to 30 times points on video poker with a maximum of 100,000 multiplied points -- during the day and from 7 p.m. to midnight, as well as drawing, buffet offers and dining credits.
I think its smart for Boyd to market its downtown casinos to locals. Boyd's Coast chain has about half as many properties at Stations, its major competitor in the locals market. Two Coast properties, the Orleans and Gold Coast, are very close to each other. There is no Coast property in the northern part of the Las Vegas Valley, where Stations has Santa Fe Station, Texas Station and Fiesta Rancho.
But it's not going to be easy for Boyd to get middle-aged, middle-class residents of the outlying areas to come downtown. Panhandlers, drunken tourists, traffic hassles, parking restrictions and outdated properties are among the turn-offs. Attractive gaming offers are probably necessary but not sufficient to draw more locals. What's needed is an education effort that frankly addresses the reasons locals have for not wanting to go downtown and letting them know what Boyd has done to minimize the problems and why its worth making the trip despite the problems that can't be eliminated.
For example: The Fremont has no self-parking, only valet. Parking at other casinos along Fremont Street is no longer a good option for visitors to the Fremont who don't also want to play or eat at another casino. But, as my spouse found out only by asking, anyone with a Boyd sapphire or emerald players card can park all day for free at the California's garage, without the hassle of dealing with validation. Boyd needs to let locals know they can park downtown, in a covered garage, virtually hassle-free.
Although driving into and out of downtown is pretty easy, it's easy for those not familiar with the tangle of highways leading there to be intimidated. Any mailing aimed to get people downtown should provide maps and directions to the properties being marketed.
Of the three downtown Boyd casinos, one is right on the Fremont Street Experience and two are a short walk from it. I think this situation calls for some sophisticated marketing, especially to locals. I would try to get locals to think of one of the casinos -- Main Street Station is my choice -- as their "headquarters," with easy access to the others for those who want it as a bonus.
Main Street is the most attractive of the three properties and the farthest from the commotion of the FSE. It has a nice buffet and a brew pub, amenities that many locals should find attractive. It is connected by enclosed bridge to the Cal, where patrons can park all day in a covered garage (MSS also has its own huge surface parking lot, but that's not a competitive option for locals). The Cal itself has been established as a magnet for visitors from Hawaii, I believe its main attraction to locals would be as an annex to MSS, offering additional dining and shopping options.
The Fremont offers the most challenges in marketing to locals. As noted, it lacks self-parking. It's only a short walk from the Cal, but along unattractive streets lined by the backs of parking garages. Its main attractions are restaurants including a very popular Tony Roma's and its video poker, particularly NSU deuces at high denominations. Some locals will want to leave the MSS-Cal cocoon for the Fremont; others won't. The marketing for these properties should stress that you don't have to, but you can, and it's not difficult or dangerous to do so (maybe security escorts should be offered to those reluctant to take the walk).
Downtown attractions such as the Smith Center and Mob Museum might offer cross-marketing opportunities for Boyd, as well as additional reasons for people to come downtown.
Both the SLS and the Boyd downtown properties illustrate the need for marketers to assess the advantages and disadvantages of their properties in regard to each type of customer they hope to attract. They must also try to ascertain the reasons customers have for not coming to their properties, and do what they can to refute or at least mitigate these objections.
A final suggestion: In a still-struggling economy, most businesses -- especially those relying on discretionary spending -- compete by offering more value, not less. Since the economic crisis of 2008, many gaming companies have downgraded pay tables, tightening rules, cut comps and otherwise reduced customer value. Especially for casinos struggling to attract customers, maybe its time for a different approach.
Sunday, May 17, 2015
In praise of the buffet
Let's get this out of the way: Some people are not fond of buffets. I've never had a discussion with any of these people, but I guess their objections are these:
1. When I go out to eat, I want to be waited on.
2. There's too much food; it's an incitement to gluttony.
3. The quality of the food is not that good.
I can't argue with No. 1. That's a matter of personal preference, and if you just don't like the concept of a buffet, I can respect that.
For some people, No. 2 is a legitimate concern. Some people will sometimes eat more than they should, given the opportunity. I have been known to do this myself.
No. 3 is sometimes true. It is also sometimes true for sit-down restaurants. In both cases, the problem is with the individual establishment, not the concept.
Now, here's what's great about at least some buffets, particularly those in casinos:
1. Value. Often the buffet is expected to be a loss leader whose purpose is to get people in the door. In Las Vegas, Station Casinos appears to have adopted this approach. Add to this the fact that appetizers, accompaniments, desserts and soft drinks (sometimes even beer and wine) are included for one price, and the value is hard to beat. Some very good dinner buffets can be had in Vegas in the $15 range, which won't cover a sandwich, soft drink and dessert in most cafes.
2. Discounts. At most casinos, anyone with a player's card gets a dollar or two off the price of a buffet. At many, those with higher-tier cards get bigger discounts. Coupons with substantial savings are available from various sources, including the Las Vegas Advisor and American Casino Guide. And a buffet comp is the easiest food comp to get.
3. Speed. Since you don't have to wait for your food to be prepared, you can get out quickly. Getting in can be more of a problem. If you have a VIP-level player's card, you can get right in at many casinos. Many have shorter lines for those with comps than for customers who pay directly, rather than through their casino play.
4. Variety. If you're with a group of people who are in the mood for different cuisines, a good buffet can satisfy them all. If you want to mix Italian, Chinese and Mexican food in one meal, the buffet is the place. Also, the buffet offers a no-risk opportunity to try dishes you might not want to pay for individually at a sit-down restaurant.
5. No limits. If you want the soup and the salad, go for it. If the first portion wasn't enough, take a little more.
6. Healthy choices. As my brother recently said, "The buffet can be the worst place to eat, or the best place to eat." Most have salad bars, lots of fruits and vegetables, and other healthy options. I recently decided to make a serious effort to lose weight and improve my diet. I have found that my favorite buffets allow me to do this. I have found that the Asian stations often offer tasty and healthy choices. Some buffets have Mongolian grills. My move there is to load up a bowl with vegetables and have it cooked without any meat. With a cup of brown rice, this can serve as a main course.
Buffet rules:e Take a new plate every time you go to the line. No eating while serving yourself food. No taking food out of the buffet. Certain violations to this last one are sometimes tolerated, such as eating a piece of fruit or ice cream cone on the way out. But concealing and removing food could lead to great embarrassment if you're caught, and the presence of surveillance cameras in casino buffets means you could be caught. I would not risk it.
Buffet strategy: Survey the entire buffet before taking anything, even if you've been there before, even if you've been there recently. Take only a little bit -- some things aren't as good as they look, and if it is good, you can always go back for more. Look for opportunities to combine items from different stations. Also, some types of items may be scattered, such as soups at the salad bar and ethnic stations, such as Chinese.
Odd fact: At many buffets, the station with Mexican food is labeled "International," not "Mexican." I have no idea why.
Tipping: I generally tip 10 to 15 percent, minimum of a dollar, If I take an unusually long time or use a large number of plates or otherwise make more work for the server, I'll leave a little extra. If the buffet is exceptionally cheap, I'll tip a little more. If I have something custom-made, such as a plate at the Mongolian grill or an omelet, I'll leave a dollar.
Favorite and least favorite buffets: The best -- and priciest buffets -- in Vegas are on the Strip. I haven't tried them all, but of those I have, my four favorites are the Wynn, Bellagio, Caesars Palace (Bacchanal Buffet) Aria and Mirage.
Off the Strip, one of the best -- and again, priciest -- is Studio B at the M Resort. Friday, Saturday and Sunday dinners and Saturday and Sunday brunches are $40. The good news is that you can get a free buffet by earning same-day slot or video poker points. That $40 weekend buffet requires 2,000 video poker points, which is $2,000 coin-in. On that casino's best video poker games with skillful play that's an average loss of less than $20 -- a very good deal. Weekday dinners and lunches require fewer points, and the requirements for points earned on slots are considerably less than for video poker.
For the money, I don't think you can beat the buffet at Green Valley Ranch, which also has one of the most attractive dining rooms. Dinner there is $15, more on Friday and Saturday specialty nights. Another good buffet in an attractive room is at the Silverton. Unless you are a diamond or platinum player, expect to wait on line on Mondays, when seniors get two buffets for the price of one, and on other days when similar promotions are in effect.
My favorite low-end buffet is Fiesta Henderson, where dinner every night and brunch on Saturdays and Sundays is $9. This buffets features a Mongolian grill and the best fried chicken I've had anywhere in town. My spouse says the turkey breast is exceptionally good. There's a good salad bar and usually several vegetable selections, but not much in the way of fruit.
At the higher end of the price spectrum, the Rio offers a seafood buffet that is quite good but pricey. The Rio also has a comprehensive buffet, the Carnival World. The last time I ate at the Palms buffet, not recently, it was quite good and extensive, much improved since the George Maloof days (about the only thing there improved since new management took over).
At the places I play regularly, my least favorite buffets are at South Point and the Gold Coast. (The Orleans, under the same ownership as the Gold Coast and only about a mile away, has a better buffet.) The difference between a mediocre buffet like these and a good buffet is the difference between being able to find something to eat and being overwhelmed by all the attractive choices.
Final note: A comprehensive listing of Vegas area buffets, including hours and prices, can be found at LasVegasAdvisor.com.
Tuesday, March 10, 2015
Places we used to play
Since we started coming to Vegas about 10 years ago, we have probably played with some frequency at about 40 casinos. We're now down to about 10. In most cases -- all until quite recently -- the decision to stop patronizing a casino was ours. In the past few months, several casinos have cut off the offers that made it worthwhile for one or both of us to play there.
Over the years we have heard stories about video poker players being "no mailed" (mail offers stopped coming) and even being outright barred from playing. We learned that the players cards of those who patronized South Point only on double point days sometimes stopped working, that those who won "too much" at Ellis Island were asked not to come in any more, and that Station Casinos (slogan: "We Love Winners") had barred Bob Dancer from playing there.
But for years, we were the ones who got to decide, exclusively, where we would play video poker. We played where we thought we could make money, which meant places with good games, good players club benefits and good promotions. When any of those things changed significantly to our detriment, we were gone.
In the past 10 years, the main thing that changed was the games. Probably 90 percent or more of the changes were for the worse. There were many reasons for this. As good video poker books and software became available, more players were able to cut into the take the casinos expected from good games because a good part of that take resulted from player mistakes. Video poker, once considered just another form of slot machine, began to be seen more like blackjack, a game that players could beat. One way casinos could protect themselves was to take out high-payback games.
The recession worsened this trend, as did the additional self-inflicted financial troubles of some of the big gaming companies. In many cases players bore at least some of the burden in the form of pay-table downgrades and stingier comp policies,
In most cases we tried to work with the new realities. I think one of the biggest mistakes a player can make is to overreact to change. Even if can't do exactly what you had been doing at a particular casino, there may be other opportunities to make money there, especially if you're still getting mail offers.
But sometimes the changes are just too severe. We kept playing at several casinos as they removed one game after another, but you have to draw the line when there is nothing left that's worth playing.
The sad thing is that the public is so ignorant that these casinos have not been forced to relent and bring back better games, if not the best games they ever had.
The following is a list of some of the casinos we have stopped playing at, or are in the process of phasing out our play; the games we used to play there; and in some cases other reasons for our decision:
1. Club Fortune, Henderson, Nev. -- this neighborhood casino once had positive games, including 25 cent full pay deuces wild and $1 loose deuce deuces wild.
2. Hooters -- $1 full pay double bonus deuces wild and "not so ugly" deuces gave way to 9/6 jacks or better as the best game. We left after that came out and management decided 9/7 double bonus was too strong a game to allow point multipliers on.
3. The Stratosphere -- I think I burned out the $1 loose deuces when I hit the deuces three times in one weekend. They disappeared soon after; so did I.
4. Eastside Cannery -- $1 NSU deuces are long gone, leaving 8/5 bonus poker the best game for dollars and up. Points earned are not competitive with other casinos on the Boulder Highway, and promotions and mailers aren't making up the difference.
5. Peppermill's Rainbow -- this locals casino in downtown Henderson once had 50 cent full pay deuces. Without a players club, there's no reason to go there unless a progressive is high enough to be a positive play.
6. Jackpot Joanie's -- this chain of small casino-bars lost us as customers when it downgraded NSU deuces to "pseudo" NSU, changing the payback from 99.7 percent to 98.9.
7. Dotty's -- another group of casino-bars cut its point multipliers on video poker.
8. Arizona Charlie's Decatur -- there are good games, but you earn so few points playing them that a good mailer is needed to make playing there worthwhile. The mailers started out strong but faded with time.
9. The Palms -- My spouse still plays there a little, but all the changes since George Maloof was deposed have taken most of the value out of playing there. You can still make a little money, but not enough in my opinion to make playing there worthwhile.
10. The Orleans -- Video poker has been tight since we first played there, but for a while we got mailers with free play and giant point multipliers. When those stopped, we stopped playing there.
11. The Westgate -- When this near-Strip property was the Las Vegas Hilton, it was one of the best places to play, with the best tournaments in town, positive and near-positive $1 video poker, and great promotions. Through ownership changes, most of the benefits and the best video poker games for more than 25 cents disappeared. This was probably our biggest loss.
Over the years we have heard stories about video poker players being "no mailed" (mail offers stopped coming) and even being outright barred from playing. We learned that the players cards of those who patronized South Point only on double point days sometimes stopped working, that those who won "too much" at Ellis Island were asked not to come in any more, and that Station Casinos (slogan: "We Love Winners") had barred Bob Dancer from playing there.
But for years, we were the ones who got to decide, exclusively, where we would play video poker. We played where we thought we could make money, which meant places with good games, good players club benefits and good promotions. When any of those things changed significantly to our detriment, we were gone.
In the past 10 years, the main thing that changed was the games. Probably 90 percent or more of the changes were for the worse. There were many reasons for this. As good video poker books and software became available, more players were able to cut into the take the casinos expected from good games because a good part of that take resulted from player mistakes. Video poker, once considered just another form of slot machine, began to be seen more like blackjack, a game that players could beat. One way casinos could protect themselves was to take out high-payback games.
The recession worsened this trend, as did the additional self-inflicted financial troubles of some of the big gaming companies. In many cases players bore at least some of the burden in the form of pay-table downgrades and stingier comp policies,
In most cases we tried to work with the new realities. I think one of the biggest mistakes a player can make is to overreact to change. Even if can't do exactly what you had been doing at a particular casino, there may be other opportunities to make money there, especially if you're still getting mail offers.
But sometimes the changes are just too severe. We kept playing at several casinos as they removed one game after another, but you have to draw the line when there is nothing left that's worth playing.
The sad thing is that the public is so ignorant that these casinos have not been forced to relent and bring back better games, if not the best games they ever had.
The following is a list of some of the casinos we have stopped playing at, or are in the process of phasing out our play; the games we used to play there; and in some cases other reasons for our decision:
1. Club Fortune, Henderson, Nev. -- this neighborhood casino once had positive games, including 25 cent full pay deuces wild and $1 loose deuce deuces wild.
2. Hooters -- $1 full pay double bonus deuces wild and "not so ugly" deuces gave way to 9/6 jacks or better as the best game. We left after that came out and management decided 9/7 double bonus was too strong a game to allow point multipliers on.
3. The Stratosphere -- I think I burned out the $1 loose deuces when I hit the deuces three times in one weekend. They disappeared soon after; so did I.
4. Eastside Cannery -- $1 NSU deuces are long gone, leaving 8/5 bonus poker the best game for dollars and up. Points earned are not competitive with other casinos on the Boulder Highway, and promotions and mailers aren't making up the difference.
5. Peppermill's Rainbow -- this locals casino in downtown Henderson once had 50 cent full pay deuces. Without a players club, there's no reason to go there unless a progressive is high enough to be a positive play.
6. Jackpot Joanie's -- this chain of small casino-bars lost us as customers when it downgraded NSU deuces to "pseudo" NSU, changing the payback from 99.7 percent to 98.9.
7. Dotty's -- another group of casino-bars cut its point multipliers on video poker.
8. Arizona Charlie's Decatur -- there are good games, but you earn so few points playing them that a good mailer is needed to make playing there worthwhile. The mailers started out strong but faded with time.
9. The Palms -- My spouse still plays there a little, but all the changes since George Maloof was deposed have taken most of the value out of playing there. You can still make a little money, but not enough in my opinion to make playing there worthwhile.
10. The Orleans -- Video poker has been tight since we first played there, but for a while we got mailers with free play and giant point multipliers. When those stopped, we stopped playing there.
11. The Westgate -- When this near-Strip property was the Las Vegas Hilton, it was one of the best places to play, with the best tournaments in town, positive and near-positive $1 video poker, and great promotions. Through ownership changes, most of the benefits and the best video poker games for more than 25 cents disappeared. This was probably our biggest loss.
Friday, February 27, 2015
Stations and Fiestas
If you don't live in the Las Vegas area, you may not have even heard of Station Casinos. But if you do live in Vegas, you know that Stations is as big in the residential areas as Caesars and MGM are on the Strip. Stations owns and operates seven major properties under the Station brand and two under the Fiesta brand. The same Boarding Pass players card program comprises all of the properties, as well as Stations' neighborhood Wildfire casinos.
If you live near either of the Fiestas, you also live near a Station. Fiesta Rancho is right across the street from Texas Station and not that far from Palace and Santa Fe Stations. Fiesta Henderson is near Sunset Station and Green Valley Ranch, and not a great distance from Boulder Station.
Since before we moved to Vegas we have played at both Station and Fiesta properties. Maximizing the benefits of playing at each is a bit of an art form. A big part of the challenge is knowing what you can get from both Stations and Fiestas, and what you can get from only one or the other.
Most important, you can get separate Stations and Fiestas mailers. The free play, point multipliers and dining and room offers on the Stations calendar can be used at any of the Station branded properties, but not at the Fiestas. Similarly, the offers on the Fiestas mailer can be used at either Fiesta, but not at the Stations.
But some of the offers that appear on both mailers can be used only at one property. Both the Stations and the Fiestas have seniors days on Wednesdays, including a point multiplier. But you can use that multiplier only at one property, even though it's advertised in both mailers. When the same gift is offered on both mailers, you can generally get only one, at either a Station or Fiesta, but not both. Also, you can swipe your players card every day for free entries to the end-of-month drawing at either a Station or Fiesta, but not at both. The smart thing to do is to pick one or the other and concentrate your entries there.
But there's at least one exception to this rule. H-APP-Y DAYS offers appear on both mailers, and can be redeemed at both properties (these are for bonus points or drawing entries that can be redeemed only by using the Station Casinos smartphone app).
Incidentally, the mailers are usually different enough that it's worth it for many people to play regularly at both a Station and a Fiesta. Many free play and point multiplier offers are good for two or three days, so you might have a reason to go to either a Station or a Fiesta almost every day. And some promotions are at one type of property but not other other. For March, the Fiestas are having point multiplier days on both slots and video poker on two Mondays; Stations are having multiplier days on slots only on two Thursdays. The Fiestas are having drawing the first three weekends; Stations are not.
It's not always easy to figure out what offers are available at the Stations AND Fiestas and which are available at the Stations OR Fiestas. But if you play at both, eventually you'll get a feel for how the offers work, and you'll be able to maximize the benefits of your play at the Stations-owned properties.
If you live near either of the Fiestas, you also live near a Station. Fiesta Rancho is right across the street from Texas Station and not that far from Palace and Santa Fe Stations. Fiesta Henderson is near Sunset Station and Green Valley Ranch, and not a great distance from Boulder Station.
Since before we moved to Vegas we have played at both Station and Fiesta properties. Maximizing the benefits of playing at each is a bit of an art form. A big part of the challenge is knowing what you can get from both Stations and Fiestas, and what you can get from only one or the other.
Most important, you can get separate Stations and Fiestas mailers. The free play, point multipliers and dining and room offers on the Stations calendar can be used at any of the Station branded properties, but not at the Fiestas. Similarly, the offers on the Fiestas mailer can be used at either Fiesta, but not at the Stations.
But some of the offers that appear on both mailers can be used only at one property. Both the Stations and the Fiestas have seniors days on Wednesdays, including a point multiplier. But you can use that multiplier only at one property, even though it's advertised in both mailers. When the same gift is offered on both mailers, you can generally get only one, at either a Station or Fiesta, but not both. Also, you can swipe your players card every day for free entries to the end-of-month drawing at either a Station or Fiesta, but not at both. The smart thing to do is to pick one or the other and concentrate your entries there.
But there's at least one exception to this rule. H-APP-Y DAYS offers appear on both mailers, and can be redeemed at both properties (these are for bonus points or drawing entries that can be redeemed only by using the Station Casinos smartphone app).
Incidentally, the mailers are usually different enough that it's worth it for many people to play regularly at both a Station and a Fiesta. Many free play and point multiplier offers are good for two or three days, so you might have a reason to go to either a Station or a Fiesta almost every day. And some promotions are at one type of property but not other other. For March, the Fiestas are having point multiplier days on both slots and video poker on two Mondays; Stations are having multiplier days on slots only on two Thursdays. The Fiestas are having drawing the first three weekends; Stations are not.
It's not always easy to figure out what offers are available at the Stations AND Fiestas and which are available at the Stations OR Fiestas. But if you play at both, eventually you'll get a feel for how the offers work, and you'll be able to maximize the benefits of your play at the Stations-owned properties.
Saturday, December 21, 2013
A (minor) coupon catastrophe
Every month Station Casinos sends me four free bets or two free bets and two match plays for use on table games. A free bet coupon can be used just like a chip, but in this case for one bet only. Win or lose, the dealer takes the coupon. A match play works the same way, but can be used only with chips equal to or greater than the amount of the coupon.
On Thursday I took my $15 free bet to a Stations property with the intent of playing only one hand of blackjack. I rarely do this, figuring that the free bets and match plays will dry up if I don't give the casino a reasonable amount of play. With Stations, about 50 minutes once a week has been enough to keep these coupons coming for years.
But I was headed out of town the next morning and had a long list of offers to take advantage of Thursday. So I walked up to a $10 double-deck table and put down my free bet. The dealer flips over a 6, one of the best cards for the players. I'm dealt an 8 and a 2, creating an ripe double-down opportunity. So I reach into my wallet and throw three $5 bills onto the table. The dealer turns over a five and then, as sure as night follows day, deals himself a "monkey" (face card) for 21. The only card that could have helped me was an ace, and I didn't get it. So my "free" bet wound up costing me $15.
The unexpected, both good and bad, happens often in gambling, but in the long run, any mathematical advantage you can get will play out. Free bets and match plays are definitely worth using, even though you will often lose with them and -- on rare occasions -- they can actually cost you money.
On Thursday I took my $15 free bet to a Stations property with the intent of playing only one hand of blackjack. I rarely do this, figuring that the free bets and match plays will dry up if I don't give the casino a reasonable amount of play. With Stations, about 50 minutes once a week has been enough to keep these coupons coming for years.
But I was headed out of town the next morning and had a long list of offers to take advantage of Thursday. So I walked up to a $10 double-deck table and put down my free bet. The dealer flips over a 6, one of the best cards for the players. I'm dealt an 8 and a 2, creating an ripe double-down opportunity. So I reach into my wallet and throw three $5 bills onto the table. The dealer turns over a five and then, as sure as night follows day, deals himself a "monkey" (face card) for 21. The only card that could have helped me was an ace, and I didn't get it. So my "free" bet wound up costing me $15.
The unexpected, both good and bad, happens often in gambling, but in the long run, any mathematical advantage you can get will play out. Free bets and match plays are definitely worth using, even though you will often lose with them and -- on rare occasions -- they can actually cost you money.
Monday, May 21, 2012
Notes and thoughts on a few new things:
1. The Orleans has changed its Tuesday seniors program to include a drawing at 4 p.m. This drawing is unusual in a couple of a little unusual. You don't have to activate your tickets -- everyone who has played during the eligibility period is entered automatically. But you do have to present to win. Three names are called. Each winner who is there gets $1,000. Any money that isn't claimed carries over to the following week. The first week, none of the three winners was there. I suspect the prizes will sometimes be substantial, but with everyone who has played during the earning period entered, the chances of winning are reduced. I plan to time my visits to the Orleans to be there for this drawing and see how it goes. Incidentally, exactly what the earning period is is unclear. It was announced in the casino that it's just the day of the drawing, but I was been clicking the "drawings" button on the kiosks and finding tickets for this drawing on other days. Next chance I get, I'll review the written rules, which are on a sign in front of the players' club.
2. I was very disappointed in a promotion at the M Resort that started Friday night. The deal was, earn up to five swipes by putting $250 coin in on video poker. Some swipes would award free play. In my case, five swipes resulted in nothing. My wife got a total of $10. A near-Strip resort has been running a similar promotion this month and the same week I got nothing at the M I got $140 in free play at the other place (which I am not naming because to keep competition at its drawings, which have been very good to me, to a minimum). At both places I play 15/9 "pseudo not so ugly" deuces for $1 on the five-play machines, betting $25 a hand. I would think that kind of play would earn something, especially on the first day of a promotion. I cannot understand why casino executives implement promotions that will tick people off instead of promoting the casinos' business. In fairness to the M, its seniors' drawing on Tuesdays offers a good chance of winning meaningful prizes, but this new promotion appears to be a big stinker. Another disappointment at the M: The convenience store on the property apparently has been sold and no longer accepts M slot club points for payment for gas or other purchases.
3. Guess what's back at the Palms? After all the 100-percent payback games had been removed, two or three weeks ago I walked over the area where the $2 "not so ugly" 16/10 deuces were and found them replaced by two rows of 100-percent-plus payback machines, with big signs on top advertising their presence. The games on two rows of machines are double bonus, double double bonus and deuces wild at 25 and 50 cents. Points are earned at one-quarter the rate on other games, making them worth 0.625 percent. Double bonus, which is very difficult to play accurately, and double double bonus, which pays back barely over 100 percent with perfect play, are still fairly common in Las Vegas and can be found in denominations as high as $1. Deuces wild, which pays back 100.76 percent with perfect play, has become relatively rare even at quarters and is found at 50 cents only in two small casinos in Henderson that don't have slot clubs. So the 50-cent full-pay deuces at the Palms is quite a find. Unfortunately, if history is a guide, it won't last long, so enjoy it while you can.
4. Stations continues its comeback with a surprisingly strong promotion this month. Each day through May 28, players' club members can swipe their card at a kiok for prizes. When Stations has run this type of promotion in the past, the prizes have often been disappointing. In particular, they would often be drawing tickets, which were worse than worthless because any edge an individual would get would be swamped by the extra entries awarded other players. Other prizes included slot club points, dining credits and free play. This time, the types of prizes are the same, but in my and my wife's experience, the prizes are many times more valuable than they have been in the past. Point prizes have ranged from 5,000 to 25,000; free play from $10 to $100, and dining credits from $10 to $50. This promotion is been run in conjunction with daily drawings in which five people at each of the eight Stations and two Fiestas wins $500 and a chance to win a Cadillac in a drawing held that night. Winners who are present get an extra $500. The best news about the swipe card part of the promotion is that the drawing ticket prizes have become quite rare and the number of tickets awarded enough to give the winner a real advantage. I was awarded drawing tickets only once in this promotion and the 5,000 extra entries may have been responsible for me winning one of the $1,000 prizes that night (the free drawing tickets, unlike tickets earned during the promotion, are good for one night only). Kudos to Stations for running a promotion that gives its customers something of real value every day they come in.
5. A small casino in Henderson, Club Fortune ticked me and at least a couple of other players off a couple of weeks ago. At this casino it has long been possible to download free play only on certain machines, but these included virtually every machine in the high-limit room. I walked in one day to find labels on almost all the machines in this room saying "this machine does not accept free play." My wife, who preceded me into the room, heard one player saying he was going to the players' club to complain. I tracked down a slot attendant and asked to speak with a manager. The explanation I got was that the slot director wanted to spread the availablilty of free-play compatible machines throughout the floor to give more people a chance to use free play on their favorite machines. This might have made some sense if I had not also been told that the move was made in conjuction with a doubling of the number of machines available for free play. The only sense I could make of this move is that it is a crude attempt to force customers to play at least their free play on machines with worse pay tables, but I did not express this opinion to the manager I spoke with, because it can be hazardous to become known to casino management as a player who knows too much. At any rate, this appears to be a particularly petty, stupid move by a casino's management in terms of possible gain versus irritation of bigger players. Here are two good rules for casino executives to keep in mind: 1. People don't like to have things taken away, even relatively minor conveniences, and 2. People don't like to be told they can't do something at your casino that they can do at other casinos (at most casinos, free play can be used at all or a vast majority of machines).
1. The Orleans has changed its Tuesday seniors program to include a drawing at 4 p.m. This drawing is unusual in a couple of a little unusual. You don't have to activate your tickets -- everyone who has played during the eligibility period is entered automatically. But you do have to present to win. Three names are called. Each winner who is there gets $1,000. Any money that isn't claimed carries over to the following week. The first week, none of the three winners was there. I suspect the prizes will sometimes be substantial, but with everyone who has played during the earning period entered, the chances of winning are reduced. I plan to time my visits to the Orleans to be there for this drawing and see how it goes. Incidentally, exactly what the earning period is is unclear. It was announced in the casino that it's just the day of the drawing, but I was been clicking the "drawings" button on the kiosks and finding tickets for this drawing on other days. Next chance I get, I'll review the written rules, which are on a sign in front of the players' club.
2. I was very disappointed in a promotion at the M Resort that started Friday night. The deal was, earn up to five swipes by putting $250 coin in on video poker. Some swipes would award free play. In my case, five swipes resulted in nothing. My wife got a total of $10. A near-Strip resort has been running a similar promotion this month and the same week I got nothing at the M I got $140 in free play at the other place (which I am not naming because to keep competition at its drawings, which have been very good to me, to a minimum). At both places I play 15/9 "pseudo not so ugly" deuces for $1 on the five-play machines, betting $25 a hand. I would think that kind of play would earn something, especially on the first day of a promotion. I cannot understand why casino executives implement promotions that will tick people off instead of promoting the casinos' business. In fairness to the M, its seniors' drawing on Tuesdays offers a good chance of winning meaningful prizes, but this new promotion appears to be a big stinker. Another disappointment at the M: The convenience store on the property apparently has been sold and no longer accepts M slot club points for payment for gas or other purchases.
3. Guess what's back at the Palms? After all the 100-percent payback games had been removed, two or three weeks ago I walked over the area where the $2 "not so ugly" 16/10 deuces were and found them replaced by two rows of 100-percent-plus payback machines, with big signs on top advertising their presence. The games on two rows of machines are double bonus, double double bonus and deuces wild at 25 and 50 cents. Points are earned at one-quarter the rate on other games, making them worth 0.625 percent. Double bonus, which is very difficult to play accurately, and double double bonus, which pays back barely over 100 percent with perfect play, are still fairly common in Las Vegas and can be found in denominations as high as $1. Deuces wild, which pays back 100.76 percent with perfect play, has become relatively rare even at quarters and is found at 50 cents only in two small casinos in Henderson that don't have slot clubs. So the 50-cent full-pay deuces at the Palms is quite a find. Unfortunately, if history is a guide, it won't last long, so enjoy it while you can.
4. Stations continues its comeback with a surprisingly strong promotion this month. Each day through May 28, players' club members can swipe their card at a kiok for prizes. When Stations has run this type of promotion in the past, the prizes have often been disappointing. In particular, they would often be drawing tickets, which were worse than worthless because any edge an individual would get would be swamped by the extra entries awarded other players. Other prizes included slot club points, dining credits and free play. This time, the types of prizes are the same, but in my and my wife's experience, the prizes are many times more valuable than they have been in the past. Point prizes have ranged from 5,000 to 25,000; free play from $10 to $100, and dining credits from $10 to $50. This promotion is been run in conjunction with daily drawings in which five people at each of the eight Stations and two Fiestas wins $500 and a chance to win a Cadillac in a drawing held that night. Winners who are present get an extra $500. The best news about the swipe card part of the promotion is that the drawing ticket prizes have become quite rare and the number of tickets awarded enough to give the winner a real advantage. I was awarded drawing tickets only once in this promotion and the 5,000 extra entries may have been responsible for me winning one of the $1,000 prizes that night (the free drawing tickets, unlike tickets earned during the promotion, are good for one night only). Kudos to Stations for running a promotion that gives its customers something of real value every day they come in.
5. A small casino in Henderson, Club Fortune ticked me and at least a couple of other players off a couple of weeks ago. At this casino it has long been possible to download free play only on certain machines, but these included virtually every machine in the high-limit room. I walked in one day to find labels on almost all the machines in this room saying "this machine does not accept free play." My wife, who preceded me into the room, heard one player saying he was going to the players' club to complain. I tracked down a slot attendant and asked to speak with a manager. The explanation I got was that the slot director wanted to spread the availablilty of free-play compatible machines throughout the floor to give more people a chance to use free play on their favorite machines. This might have made some sense if I had not also been told that the move was made in conjuction with a doubling of the number of machines available for free play. The only sense I could make of this move is that it is a crude attempt to force customers to play at least their free play on machines with worse pay tables, but I did not express this opinion to the manager I spoke with, because it can be hazardous to become known to casino management as a player who knows too much. At any rate, this appears to be a particularly petty, stupid move by a casino's management in terms of possible gain versus irritation of bigger players. Here are two good rules for casino executives to keep in mind: 1. People don't like to have things taken away, even relatively minor conveniences, and 2. People don't like to be told they can't do something at your casino that they can do at other casinos (at most casinos, free play can be used at all or a vast majority of machines).
Sunday, April 8, 2012
Goodbye, old buddy
One of my favorite ongoing casino promotions, the Wheel of Winners at the Las Vegas Hotel and Casino (formerly the Las Vegas Hilton), is no more. The wheel was a drawing held Thursday nights that offered five people a chance to win from $1,000 to $5,000 each. Weekend drawings with a chance to win $10,000 were also offered several times a year.
The best thing about this drawing was that the tickets were paper, which prevented the ticket inflation that has become rampant since most casinos started doing their drawings electronically. The Wheel favored bigger players because tickets had to be earned, but low rollers got a break because the first ticket each day required less play than the rest of them.
Another good thing about this drawing was the prizes. Most of the big locals' casinos that have drawings offer top prizes of $4,000 or $5,000, but the lesser prizes are often as low as $250 or $500. At a Coast or Station Casinos drawing with five winners, maybe one or two typically win $1,000 or more. At the LVH, everyone called won at least $1,000, and the average was probably well over $2,000.
Finally, the number of participants in this drawing was smaller than for most drawings at the big locals' casinos, so it seemed like everyone had a decent chance of winning. Any individual's actual chance of winning, of course, depended upon the number of tickets he or she had in the drum that week. And, I think, that's what did in the Wheel. There were too many repeat winners, some week after week. I do think the promotion caused regular players to play more than they otherwise might have, to earn more tickets. But it didn't seem to bring in a lot of new business for the casino (probably because it wasn't advertised to the public much outside the property).
The LVH still has a lot to offer in competition with the locals' casinos. It has decent blackjack, sometimes for as little as $5. The video poker is actually better than at many locals' casinos, with many games returning more than 99.5 percent. The race and sports book is the biggest in the world. Locals get 25 percent off at all restaurants, which are excellent. But perhaps most important is the LVH's program of tournaments, which is hands down the best in Vegas, with many of the events free to regular, local players.
Meanwhile, concerning weekly drawings, other casinos have picked up the mantle, at least temporarily. Stations, which for at least a year during its financial difficulties ran no drawings, is now offering them at several properties. Perhaps the best drawing this month is at the Silverton, which is giving away an Audi (actually a gift certificate to a dealer for $32,500) each week. Second prize each week is $5,000, which typically is first place in similar drawings.
The best thing about this drawing was that the tickets were paper, which prevented the ticket inflation that has become rampant since most casinos started doing their drawings electronically. The Wheel favored bigger players because tickets had to be earned, but low rollers got a break because the first ticket each day required less play than the rest of them.
Another good thing about this drawing was the prizes. Most of the big locals' casinos that have drawings offer top prizes of $4,000 or $5,000, but the lesser prizes are often as low as $250 or $500. At a Coast or Station Casinos drawing with five winners, maybe one or two typically win $1,000 or more. At the LVH, everyone called won at least $1,000, and the average was probably well over $2,000.
Finally, the number of participants in this drawing was smaller than for most drawings at the big locals' casinos, so it seemed like everyone had a decent chance of winning. Any individual's actual chance of winning, of course, depended upon the number of tickets he or she had in the drum that week. And, I think, that's what did in the Wheel. There were too many repeat winners, some week after week. I do think the promotion caused regular players to play more than they otherwise might have, to earn more tickets. But it didn't seem to bring in a lot of new business for the casino (probably because it wasn't advertised to the public much outside the property).
The LVH still has a lot to offer in competition with the locals' casinos. It has decent blackjack, sometimes for as little as $5. The video poker is actually better than at many locals' casinos, with many games returning more than 99.5 percent. The race and sports book is the biggest in the world. Locals get 25 percent off at all restaurants, which are excellent. But perhaps most important is the LVH's program of tournaments, which is hands down the best in Vegas, with many of the events free to regular, local players.
Meanwhile, concerning weekly drawings, other casinos have picked up the mantle, at least temporarily. Stations, which for at least a year during its financial difficulties ran no drawings, is now offering them at several properties. Perhaps the best drawing this month is at the Silverton, which is giving away an Audi (actually a gift certificate to a dealer for $32,500) each week. Second prize each week is $5,000, which typically is first place in similar drawings.
Monday, March 19, 2012
When it's good to be old (or at least middle-aged)
Seniors days have long been a staple of locals' casinos marketing, but now is a particularly good time to be 50 or older if you're a gambler who lives in the Las Vegas area. Casinos are competing as heavily as I've seen in my nearly 5 years here for the weekday business of older customers.
These programs differ in details but their staples have been slot tournaments, dining discounts, point multipliers and drawings. Different casinos' programs may be better for some players than others. Here's a brief summary of what's offered. Essential information is often available on signs in the casinos and details can be obtained at the players' clubs.
Sam's Town offers a complete program on Thursdays comprising a $3,500 slot tournament, a $3,000 drawing, 5 times points on video poker and 7 times points on reels, half-price buffet and a free variety show. Low rollers with time on their hands might find value in the slot tournament. The formula for determing the long-term value of (or your average win in) such promotions is the total of prizes divided by the number of entries. In this case it's likely to be less than $5. Another consideration for some is the time it takes to play in the tournament plus the amount of time spent waiting to play. For higher rollers, the point multipliers and drawings can offer more value. Sam's Town recently has added a scaled-down Monday seniors day to compete with the new offering of its neighbor, the Eastside Cannery.
The Eastside Cannery's program, which runs from 10 a.m. to 10 p.m. Mondays, is unusual in that the qualifying age is 55, not 50. Enrollment at the players' club is required. Benefits are a 3 times point multiplier, half-price dining at selected restaurants and, after 300 base points are earned, a card swipe with prizes from $10 in free play to $1,000 in cash. Play on machines in the Classic Slots room does not qualify for the point multiplier.
The Palms also recently added a seniors program, on Thursdays, which includes dining and movie discounts and promotions. At least for now there are slot tournaments and drawings.
Station Casinos, including the Fiestas, have a $3,000 slot tournament at each property and half-price dining with payment in points until 6 p.m. Signs indicated that, as a special for this month, the program also includes a bonus point day, bringing points earned from the usual 3 per $1 coin-in to 10 for reels and 6 for video poker. Let's hope this "special" becomes a regular part of the program, as a point multiplier used to be. And, Stations, how about bringing back the drawings you used to have?
The M Resort has a drawing for seniors at 6 p.m. Tuesdays. The unusual thing about it is that you do not need to play, or activate your tickets, on Tuesday, and you need not be present to win. Tickets can be earned any day of the week and must be activated at a kiosk on the day earned. The winners' names are posted shortly after 6 and all prizes must be claimed at the satellite rewards center by 7 p.m.
The Silverton has two seniors drawings on Monday. Tickets must be earned that day but prizes can be picked up until 6 p.m. Tuesday. There are 50 winners in each drawing, and each winner gets a minimum of $50 and maximum of $500. A player may win twice each week, once in each drawing. Although the prizes are modest (expect $50 most of the time), it appears that this promotion offers an unusually good chance of winning something.
The Gold Coast recently cut the point multiplier on video poker for its Monday seniors day from 5 times to 4 times, but that's still a good deal given that casinos' inventory of strong games. Reel players get 10 times points. A maximum of 10,000 points on video poker and 100,000 points on reels are eligible for promotional multipliers at the Gold Coast. Seniors day there also includes a bingo special and a small video poker tournament.
The Orleans offers 7 times points and a card swipe after earning 50 base points, both from 7 a.m. to 7 p.m. Tuesdays. My prizes from the card swipe have included two dinner buffets, two ticket to Big Al's Comedy Club, 5,000 points and 10,000 points. The great things about this swipe are that, opposed to the slot tournaments and drawings at other casinos, almost no time is involved in participating and everyone wins something.
South Point this month added a $5,200 slot tournament for seniors from 10 a.m. to 4 p.m. Thursdays. This is a relative large prize pool and the tournament could be attractive to more players than those at Stations and Sam's Town, depending on how many people participate.
In addition to gambling- and dining-related promotions, some seniors days include movie ticket specials. Often the qualifying age for these is 60.
A few tips regarding casino seniors programs: As with any casino promotion, these may be altered or discontinued at any time. Most if not all require that you be enrolled in the program, not just that you have a players card and meet the age requirement. Many will put a small sticker on your players card showing that you qualify for discounts and other offers. Beware of time time limits and other restrictions on promotions. This information should be available at the players club.
These programs differ in details but their staples have been slot tournaments, dining discounts, point multipliers and drawings. Different casinos' programs may be better for some players than others. Here's a brief summary of what's offered. Essential information is often available on signs in the casinos and details can be obtained at the players' clubs.
Sam's Town offers a complete program on Thursdays comprising a $3,500 slot tournament, a $3,000 drawing, 5 times points on video poker and 7 times points on reels, half-price buffet and a free variety show. Low rollers with time on their hands might find value in the slot tournament. The formula for determing the long-term value of (or your average win in) such promotions is the total of prizes divided by the number of entries. In this case it's likely to be less than $5. Another consideration for some is the time it takes to play in the tournament plus the amount of time spent waiting to play. For higher rollers, the point multipliers and drawings can offer more value. Sam's Town recently has added a scaled-down Monday seniors day to compete with the new offering of its neighbor, the Eastside Cannery.
The Eastside Cannery's program, which runs from 10 a.m. to 10 p.m. Mondays, is unusual in that the qualifying age is 55, not 50. Enrollment at the players' club is required. Benefits are a 3 times point multiplier, half-price dining at selected restaurants and, after 300 base points are earned, a card swipe with prizes from $10 in free play to $1,000 in cash. Play on machines in the Classic Slots room does not qualify for the point multiplier.
The Palms also recently added a seniors program, on Thursdays, which includes dining and movie discounts and promotions. At least for now there are slot tournaments and drawings.
Station Casinos, including the Fiestas, have a $3,000 slot tournament at each property and half-price dining with payment in points until 6 p.m. Signs indicated that, as a special for this month, the program also includes a bonus point day, bringing points earned from the usual 3 per $1 coin-in to 10 for reels and 6 for video poker. Let's hope this "special" becomes a regular part of the program, as a point multiplier used to be. And, Stations, how about bringing back the drawings you used to have?
The M Resort has a drawing for seniors at 6 p.m. Tuesdays. The unusual thing about it is that you do not need to play, or activate your tickets, on Tuesday, and you need not be present to win. Tickets can be earned any day of the week and must be activated at a kiosk on the day earned. The winners' names are posted shortly after 6 and all prizes must be claimed at the satellite rewards center by 7 p.m.
The Silverton has two seniors drawings on Monday. Tickets must be earned that day but prizes can be picked up until 6 p.m. Tuesday. There are 50 winners in each drawing, and each winner gets a minimum of $50 and maximum of $500. A player may win twice each week, once in each drawing. Although the prizes are modest (expect $50 most of the time), it appears that this promotion offers an unusually good chance of winning something.
The Gold Coast recently cut the point multiplier on video poker for its Monday seniors day from 5 times to 4 times, but that's still a good deal given that casinos' inventory of strong games. Reel players get 10 times points. A maximum of 10,000 points on video poker and 100,000 points on reels are eligible for promotional multipliers at the Gold Coast. Seniors day there also includes a bingo special and a small video poker tournament.
The Orleans offers 7 times points and a card swipe after earning 50 base points, both from 7 a.m. to 7 p.m. Tuesdays. My prizes from the card swipe have included two dinner buffets, two ticket to Big Al's Comedy Club, 5,000 points and 10,000 points. The great things about this swipe are that, opposed to the slot tournaments and drawings at other casinos, almost no time is involved in participating and everyone wins something.
South Point this month added a $5,200 slot tournament for seniors from 10 a.m. to 4 p.m. Thursdays. This is a relative large prize pool and the tournament could be attractive to more players than those at Stations and Sam's Town, depending on how many people participate.
In addition to gambling- and dining-related promotions, some seniors days include movie ticket specials. Often the qualifying age for these is 60.
A few tips regarding casino seniors programs: As with any casino promotion, these may be altered or discontinued at any time. Most if not all require that you be enrolled in the program, not just that you have a players card and meet the age requirement. Many will put a small sticker on your players card showing that you qualify for discounts and other offers. Beware of time time limits and other restrictions on promotions. This information should be available at the players club.
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