Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

Monday, May 21, 2012

Notes and thoughts on a few new things:

1. The Orleans has changed its Tuesday seniors program to include a drawing at 4 p.m. This drawing is unusual in a couple of a little unusual. You don't have to activate your tickets -- everyone who has played during the eligibility period is entered automatically. But you do have to present to win. Three names are called. Each winner who is there gets $1,000. Any money that isn't claimed carries over to the following week. The first week, none of the three winners was there. I suspect the prizes will sometimes be substantial, but with everyone who has played during the earning period entered, the chances of winning are reduced. I plan to time my visits to the Orleans to be there for this drawing and see how it goes. Incidentally, exactly what the earning period is is unclear. It was announced in the casino that it's just the day of the drawing, but I was been clicking the "drawings" button on the kiosks and finding tickets for this drawing on other days. Next chance I get, I'll review the written rules, which are on a sign in front of the players' club.

2. I was very disappointed in a promotion at the M Resort that started Friday night. The deal was, earn up to five swipes by putting $250 coin in on video poker. Some swipes would award free play. In my case, five swipes resulted in nothing. My wife got a total of $10. A near-Strip resort has been running a similar promotion this month and the same week I got nothing at the M I got $140 in free play at the other place (which I am not naming because to keep competition at its drawings, which have been very good to me, to a minimum). At both places I play 15/9 "pseudo not so ugly" deuces for $1 on the five-play machines, betting $25 a hand. I would think that kind of play would earn something, especially on the first day of a promotion. I cannot understand why casino executives implement promotions that will tick people off instead of promoting the casinos' business. In fairness to the M, its seniors' drawing on Tuesdays offers a good chance of winning meaningful prizes, but this new promotion appears to be a big stinker. Another disappointment at the M: The convenience store on the property apparently has been sold and no longer accepts M slot club points for payment for gas or other purchases.

3. Guess what's back at the Palms? After all the 100-percent payback games had been removed, two or three weeks ago I walked over the area where the $2 "not so ugly" 16/10 deuces were and found them replaced by two rows of 100-percent-plus payback machines, with big signs on top advertising their presence. The games on two rows of machines are double bonus, double double bonus and deuces wild at 25 and 50 cents. Points are earned at one-quarter the rate on other games, making them worth 0.625 percent. Double bonus, which is very difficult to play accurately, and double double bonus, which pays back barely over 100 percent with perfect play, are still fairly common in Las Vegas and can be found in denominations as high as $1. Deuces wild, which pays back 100.76 percent with perfect play, has become relatively rare even at quarters and is found at 50 cents only in two small casinos in Henderson that don't have slot clubs. So the 50-cent full-pay deuces at the Palms is quite a find. Unfortunately, if history is a guide, it won't last long, so enjoy it while you can.
4. Stations continues its comeback with a surprisingly strong promotion this month. Each day through May 28, players' club members can swipe their card at a kiok for prizes. When Stations has run this type of promotion in the past, the prizes have often been disappointing. In particular, they would often be drawing tickets, which were worse than worthless because any edge an individual would get would be swamped by the extra entries awarded other players. Other prizes included slot club points, dining credits and free play. This time, the types of prizes are the same, but in my and my wife's experience, the prizes are many times more valuable than they have been in the past. Point prizes have ranged from 5,000 to 25,000; free play from $10 to $100, and dining credits from $10 to $50. This promotion is been run in conjunction with daily drawings in which five people at each of the eight Stations and two Fiestas wins $500 and a chance to win a Cadillac in a drawing held that night. Winners who are present get an extra $500. The best news about the swipe card part of the promotion is that the drawing ticket prizes have become quite rare and the number of tickets awarded enough to give the winner a real advantage. I was awarded drawing tickets only once in this promotion and the 5,000 extra entries may have been responsible for me winning one of the $1,000 prizes that night (the free drawing tickets, unlike tickets earned during the promotion, are good for one night only). Kudos to Stations for running a promotion that gives its customers something of real value every day they come in.

5. A small casino in Henderson, Club Fortune ticked me and at least a couple of other players off a couple of weeks ago. At this casino it has long been possible to download free play only on certain machines, but these included virtually every machine in the high-limit room. I walked in one day to find labels on almost all the machines in this room saying "this machine does not accept free play." My wife, who preceded me into the room, heard one player saying he was going to the players' club to complain. I tracked down a slot attendant and asked to speak with a manager. The explanation I got was that the slot director wanted to spread the availablilty of free-play compatible machines throughout the floor to give more people a chance to use free play on their favorite machines. This might have made some sense if I had not also been told that the move was made in conjuction with a doubling of the number of machines available for free play. The only sense I could make of this move is that it is a crude attempt to force customers to play at least their free play on machines with worse pay tables, but I did not express this opinion to the manager I spoke with, because it can be hazardous to become known to casino management as a player who knows too much. At any rate, this appears to be a particularly petty, stupid move by a casino's management in terms of possible gain versus irritation of bigger players. Here are two good rules for casino executives to keep in mind: 1. People don't like to have things taken away, even relatively minor conveniences, and 2. People don't like to be told they can't do something at your casino that they can do at other casinos (at most casinos, free play can be used at all or a vast majority of machines).

Monday, March 19, 2012

When it's good to be old (or at least middle-aged)

Seniors days have long been a staple of locals' casinos marketing, but now is a particularly good time to be 50 or older if you're a gambler who lives in the Las Vegas area. Casinos are competing as heavily as I've seen in my nearly 5 years here for the weekday business of older customers.

These programs differ in details but their staples have been slot tournaments, dining discounts, point multipliers and drawings. Different casinos' programs may be better for some players than others. Here's a brief summary of what's offered. Essential information is often available on signs in the casinos and details can be obtained at the players' clubs.

Sam's Town offers a complete program on Thursdays comprising a $3,500 slot tournament, a $3,000 drawing, 5 times points on video poker and 7 times points on reels, half-price buffet and a free variety show. Low rollers with time on their hands might find value in the slot tournament. The formula for determing the long-term value of (or your average win in) such promotions is the total of prizes divided by the number of entries. In this case it's likely to be less than $5. Another consideration for some is the time it takes to play in the tournament plus the amount of time spent waiting to play. For higher rollers, the point multipliers and drawings can offer more value. Sam's Town recently has added a scaled-down Monday seniors day to compete with the new offering of its neighbor, the Eastside Cannery.

The Eastside Cannery's program, which runs from 10 a.m. to 10 p.m. Mondays, is unusual in that the qualifying age is 55, not 50. Enrollment at the players' club is required. Benefits are a 3 times point multiplier, half-price dining at selected restaurants and, after 300 base points are earned, a card swipe with prizes from $10 in free play to $1,000 in cash. Play on machines in the Classic Slots room does not qualify for the point multiplier.

The Palms also recently added a seniors program, on Thursdays, which includes dining and movie discounts and promotions. At least for now there are slot tournaments and drawings.

Station Casinos, including the Fiestas, have a $3,000 slot tournament at each property and half-price dining with payment in points until 6 p.m. Signs indicated that, as a special for this month, the program also includes a bonus point day, bringing points earned from the usual 3 per $1 coin-in to 10 for reels and 6 for video poker. Let's hope this "special" becomes a regular part of the program, as a point multiplier used to be. And, Stations, how about bringing back the drawings you used to have?

The M Resort has a drawing for seniors at 6 p.m. Tuesdays. The unusual thing about it is that you do not need to play, or activate your tickets, on Tuesday, and you need not be present to win. Tickets can be earned any day of the week and must be activated at a kiosk on the day earned. The winners' names are posted shortly after 6 and all prizes must be claimed at the satellite rewards center by 7 p.m.

The Silverton has two seniors drawings on Monday. Tickets must be earned that day but prizes can be picked up until 6 p.m. Tuesday. There are 50 winners in each drawing, and each winner gets a minimum of $50 and maximum of $500. A player may win twice each week, once in each drawing. Although the prizes are modest (expect $50 most of the time), it appears that this promotion offers an unusually good chance of winning something.

The Gold Coast recently cut the point multiplier on video poker for its Monday seniors day from 5 times to 4 times, but that's still a good deal given that casinos' inventory of strong games. Reel players get 10 times points. A maximum of 10,000 points on video poker and 100,000 points on reels are eligible for promotional multipliers at the Gold Coast. Seniors day there also includes a bingo special and a small video poker tournament.

The Orleans offers 7 times points and a card swipe after earning 50 base points, both from 7 a.m. to 7 p.m. Tuesdays. My prizes from the card swipe have included two dinner buffets, two ticket to Big Al's Comedy Club, 5,000 points and 10,000 points. The great things about this swipe are that, opposed to the slot tournaments and drawings at other casinos, almost no time is involved in participating and everyone wins something.

South Point this month added a $5,200 slot tournament for seniors from 10 a.m. to 4 p.m. Thursdays. This is a relative large prize pool and the tournament could be attractive to more players than those at Stations and Sam's Town, depending on how many people participate.

In addition to gambling- and dining-related promotions, some seniors days include movie ticket specials. Often the qualifying age for these is 60.

A few tips regarding casino seniors programs: As with any casino promotion, these may be altered or discontinued at any time. Most if not all require that you be enrolled in the program, not just that you have a players card and meet the age requirement. Many will put a small sticker on your players card showing that you qualify for discounts and other offers. Beware of time time limits and other restrictions on promotions. This information should be available at the players club.

Sunday, May 16, 2010

The value of free play

Those who have been reading this blog know that serious gamblers in general and video poker players in particular often think in terms of percentages, particular the percentage return of a particular game. What we hope to find are advantage plays -- situations where a game returns more than 100 percent. Although some “full pay” video poker games such as deuces wild, joker poker and double bonus pay back more than 100 percent in the long run with optimal play and max coins bet, advantage plays also can be found in combinations of other games, slot club benefits and promotions.

I’m going to describe two current casino promotions to illustrate how this works. In particular, I’ll explain how to put a percentage value on free play, a benefit commonly offered both as a slot club benefit to a casino’s regular players and as part of many promotions. A few casinos still give “bounce back” cash instead of free play, and the principles for putting a value on it are the same.

In the first promotion, the Eastside Cannery on Saturdays is offering a minimum of $10 in “mystery” free play to anyone who earns 300 points. Players may earn a maximum of two free play awards. Some players are mailed postcards entitling them to one free play award and can earn a second; those who do not get a postcard can get two by earning 600 points.

On video poker, the Eastside Cannery awards one point for every $2 coin in. (As noted in an earlier post, this does not mean $2 deposited in the machine; it means money played through, including the proceeds of winning hands.) So two “mystery” free play awards require running $1,200 through a machine. This gets the player a minimum of $20, or 0.167 percent.

The best video poker game at this casino is 16/10 “not so ugly” deuces wild, which returns about 99.7 percent. Slot club points are worth 0.125 percent. If we add the percentage return of the game and value percentage value of the slot club points (0.167, 99.73 and 0.125), we get just over 100 percent, essentially break-even. However, the play involved in taking advantage of this and other promotions is likely to result in a mailer with additional free play and other benefits, making this clearly, but not spectacularly, an advantage play. (For players who got a postcard and/or more than $20 in mystery free play, the promotion itself is an advantage play.)

One caveat: Playing through more than $1,200 “dilutes” the percentage value of the free play, making the promotion less valuable. A typical quarter player probably needs about an hour and a half to earn 600 points, but a dollar player needs only a quarter of the time. Playing longer may or may not be worth the extra benefits, but there’s no way of knowing until next month’s mailer arrives.

A promotion at the Silverton is more mysterious than the Eastside Cannery’s mystery free play. The Silverton has mailed pull tabs to many of its customers. These little cardboard squares have a tab on the front that must be pulled at the casino, in an employee’s presence, to reveal what the player has won. In addition, all players can earn 1,000, 5,000 or 10,000 points in a day to receive a pull tab. The tabs for the different point totals are kept at the players’ club in separate boxes, and presumably the ones for the higher totals have better prizes.

My spouse and I received pull tabs in the mail even though we have played very little at the Silverton in recent months, since the casino took out what had been its best video poker game, $1 16/10 “not so ugly” deuces. We took our first week’s tabs to casino last Saturday. She won $50 in free play and I won $25. We found a good play on the quarter 1/9/4 “pseudo not so ugly” deuces progressives near the Flare (could they have meant “Flair”?) Bar. With the jackpot at more than $1,500, this game, which has a base return of just under 99 percent, was nearly positive. We decided to go for the 1,000 points and another pull tab each, about an hour and a half’s play for me, less for her. She won another $10 in free play; I won another $25.

The value of Silverton points, nominally 0.2 percent, is not the same to all players, because they can be used only for comps, not for cash back or free play. So if someone has no use for the restaurants or rooms there, or already has more points than he can use, the points are worthless. For the sake of discussion, let’s say our progressive was break-even with slot club benefits considered. My wife’s $50 in free play added a full 5 percent to the game’s return for the $1,000 coin-in needed for another pull tab. That’s like a bank account paying 5 percent not a year, but instantly -- a very strong advantage play. Even my $25 increased the return to 102.5 percent, nothing to scoff at (keep in mind that these figures represent the long run return for playing under these circumstances, not necessarily the result of a single session.) The second set of pull tabs yielded $10 for the spouse and $25 for me, in both cases in free play. So for the first day at least, the promotion turned out very well for both of us.

It would have worked out well even if the progressive had just been hit. They are, however, worth 0.2 percent to those who can make good use of them. The best games in the house, not counting our juicy deuces progressive, are 9/6 jacks or better in dollars and a quarter progressive, with the base game paying back 99.54 percent. Add the slot club points but not anything for the progressive and those games return 99.74 percent. The promotion would have been highly positive for us had we been playing jacks instead of the deuces progressive.

The next day we were able to go back and use the second pull tabs we got in the mail. This time my wife got a bottle of wine and I got $25 in free play. It’s hard for us to put a value on the wine because neither of us is a wine expert, and its value to us is probably negligible because with so many casinos giving out wine these days, another bottle is something we don’t really need. The pull tabs we got for earning 1,000 points each were for a free buffet (worth about $15) and for dinner for two at Mi Casa, the Silverton’s Mexican restaurant. It’s hard to put a value on that one because the tab itself doesn’t make clear what’s included, but I’m guessing it’s worth $25 to $40 -- not bad at all. We’ll definitely be back at the Silverton this week with our next set of pull tabs.

Although the amounts of free play, free bets, match plays and other cash equivalents most players receive might not seem like much -- $5 here, $10 there, an occasional $20 or more -- over the course of time it can make a substantial difference in the bottom line.