Goodbye, old buddy

One of my favorite ongoing casino promotions, the Wheel of Winners at the Las Vegas Hotel and Casino (formerly the Las Vegas Hilton), is no more. The wheel was a drawing held Thursday nights that offered five people a chance to win from $1,000 to $5,000 each. Weekend drawings with a chance to win $10,000 were also offered several times a year.

The best thing about this drawing was that the tickets were paper, which prevented the ticket inflation that has become rampant since most casinos started doing their drawings electronically. The Wheel favored bigger players because tickets had to be earned, but low rollers got a break because the first ticket each day required less play than the rest of them.

Another good thing about this drawing was the prizes. Most of the big locals' casinos that have drawings offer top prizes of $4,000 or $5,000, but the lesser prizes are often as low as $250 or $500. At a Coast or Station Casinos drawing with five winners, maybe one or two typically win $1,000 or more. At the LVH, everyone called won at least $1,000, and the average was probably well over $2,000.

Finally, the number of participants in this drawing was smaller than for most drawings at the big locals' casinos, so it seemed like everyone had a decent chance of winning. Any individual's actual chance of winning, of course, depended upon the number of tickets he or she had in the drum that week. And, I think, that's what did in the Wheel. There were too many repeat winners, some week after week. I do think the promotion caused regular players to play more than they otherwise might have, to earn more tickets. But it didn't seem to bring in a lot of new business for the casino (probably because it wasn't advertised to the public much outside the property).

The LVH still has a lot to offer in competition with the locals' casinos. It has decent blackjack, sometimes for as little as $5. The video poker is actually better than at many locals' casinos, with many games returning more than 99.5 percent. The race and sports book is the biggest in the world. Locals get 25 percent off at all restaurants, which are excellent. But perhaps most important is the LVH's program of tournaments, which is hands down the best in Vegas, with many of the events free to regular, local players.

Meanwhile, concerning weekly drawings, other casinos have picked up the mantle, at least temporarily. Stations, which for at least a year during its financial difficulties ran no drawings, is now offering them at several properties. Perhaps the best drawing this month is at the Silverton, which is giving away an Audi (actually a gift certificate to a dealer for $32,500) each week. Second prize each week is $5,000, which typically is first place in similar drawings.